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      新聞資訊

      品牌活動Brand activities

      首頁 > 新聞資訊 > 品牌活動 > 詳細信息

      運酒開啟“喝酒不花錢”模式
      來源:安徽省運酒廠集團有限公司   發布時間:2014-11-17   被閱讀3027次

      11月14日,由安徽省運酒廠集團有限公司主辦,含山縣工商聯協辦的“新常態下的大中小微企業發展論壇(含城站)暨運酒廠集團年度鉅惠啟動儀式”在含山華陽開元國際酒店舉行。此次活動的舉行同時得到了馬鞍山市工商聯、含山縣政府、政協、財政局、經信委、商務局、事管局、招商局的大力支持,各鄉鎮、經濟園區負責人及下轄各商會、運酒經銷商400余人參加了此次論壇。

      會上,安徽省運酒廠集團有限公司董事長王傳山致辭,并啟動了以“千萬運酒免費送”為主題的年度鉅惠活動。今年四月,安徽運酒廠集團有限公司推出了其中高端產品“運酒”系列,分別是98元/瓶的好運來、128元/瓶的Y—6、188元/瓶的Y—9,并在銷售公司專門成立了運酒事業部來運作。該系列自今年四月正式上市以來,已經完成前期鋪市、推廣等工作。

      運酒廠集團有限公司董事長王傳山

      此次活動,是一次典型的事件營銷。運酒廠集團董事長王傳山在致辭中介紹,持續開展“運酒大講堂”及“大中小微企業發展論壇”,旨在加強“學習、互動、共贏、發展”。2014年,白酒行業面臨深度調整,中小微企業也均面臨著新的發展機遇與挑戰,運酒廠集團在縣委、縣政府領導的關注下,以舉辦論壇這種形式構建資源共享、相互交流的學習平臺,加強企業間的橫向互動與協作,積極探索企業轉型與發展之道,實現企業間互利共贏的新發展模式,做到“以學會友、以友促商”;“優勢互補、互動互利”;“共筑平臺、共同發展”。

      2014年,中國經濟迎來了“新常態”模式,為民營經濟以及中小微企業的發展帶來了新的課題,含山縣政府副縣長汪強在致辭中對運酒廠集團舉辦的此次論壇表示感謝,也希望與會的中小微企業,能通過此次論壇深刻認識到當前“經濟新常態”模式下的機遇與挑戰,找到更新更好的發展之道,攜手共進。

      隨后,中國科技大學教授、博士生導師劉志迎詳細闡述了中國經濟新常態的理論及表現形式,對當前的經濟形勢進行了深入剖析,給中小微企業在經濟新常態下的調整與發展提出了建議,得到與會人員與中小企業負責人的高度認同。

      另據記者了解到,會議結束后又有近百家參會企業對運酒廠集團所舉行的鉅惠行動給予支持。徽酒向來以營銷著稱,運酒廠集團也不例外,此次事件營銷成分說明了這一點。“喝酒不花錢”模式的開啟,實質上是運酒廠集團對內回饋消費者,對外塑造品牌形象的一石二鳥之舉,此舉與徽酒其他酒業的親情營銷有異曲同工之妙,這充分說明徽酒在營銷層面更進了一步。在這個行業形勢嚴峻的寒冬,此舉無疑對消費者、對企業均有好處,亦將推動整個徽酒不斷前進。

       

      华人彩

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